adidas Originals 2009 - “60 Years of Soles and Stripes”

2009 marks the 60th anniversary of the iconic 3-Stripes mark introduced by company founder Adi Dassler. In keeping with this important milestone, adidas will unveil its largest global brand campaign ever for adidas Originals under the banner of Celebrate Originality. The campaign is set against the backdrop of a house party hosting an electric mix of people from the worlds of music, fashion and sport.
Born in sport heritage but living in contemporary lifestyles, adidas Originals is unique in that it unites and touches diverse pockets of popular culture around the world. To reflect this, the creative features musicians and icons Katy Perry, Estelle, Young Jeezy, the Ting Tings, DMC-Daryl McDaniels, Method Man, Redman, Afra, Ryukyudisko, Russell Simmons and Missy Elliott, athletes Kevin Garnett, David Beckham, Ilie Nastase and Mark Gonzales, and designers Kazuki and Jeremy Scott.
“adidas Originals’ biggest strength and point of difference is the ability of the Trefoil brand to be a relevant part of people’s lives – in whatever lifestyle they have - skater, rocker, artist, musician, sneakerhead, sports fan whatever,” explained Hermann Deininger, CMO adidas Sport Style Division. “This is a campaign that celebrates all of them and offers an open invitation to consumers to come and join in.”